We're delighted that so many local businesses in Sligo got involved and helped to promote our 2018 conference. By engaging with our members, local business owners and their staff built on their knowledge of 'How Sligo Shaped Dracula', learning the exact details of the Sligo/Dracula connection. It is hoped they can then pass on this knowledge to customers and visitors.
Some local businesses came up with a 'special' or theme to tie in with our conference and came up with imaginative ways of getting their products and services involved. Sligo Dracula Society made a poster available to all businesses with a blank space to write their 'specials' in and offered to promote the business on their social media streams.
It was a reciprocal arrangement: we enhanced our core mission (educating the public about the Sligo/Dracula connection) while businesses got their products promoted. Our conference featured on national media - in a business context was notably mentioned in a Sunday Business Post magazine feature and on RTE Radio's Sunday Business Show.
While Osta restaurant and Lough Gill Brewery were notable (their Dracula Dinner and Beer were a great success), other collaborations abounded. These included Fabio's Ice Cream (wine Street and Quayside) who created a 'Dracula' special flavour of Blood Orange and Beetroot. Heart's Desire coffee shop (Stephen Street) created a special black latte for Dracula. Hooked restaurant (Rockwood Parade) had two specials: a Dracula meat platter and a 'chicken wings / glass of wine special' (in the novel Dracula Johnathon Harker feasts on chicken with red wine). The Blind Tiger cocktail bar (Stephen Street): created Whiskey and Ginger cocktails (during Sligo's cholera epidemic that inspired parts of Dracula, locals drank whiskey and ginger in the belief it offered protection from the disease). We were delighted with these creative and authentic responses!
Other businesses got into the spirit of things with window displays (Liber advertised 10% off all Dracula books) and, brilliantly, a real coffin was displayed in the Swagman bar. Others helped us by displaying our posters and flyers.
These are just small beginnings in creating a Dracula buzz in Sligo and 'owning' our history and literary heritage. Eventually we aim to make Sligo a credible Dracula destination, but we cannot do so without your support! If you are a business and would like to get on board next year in terms of sponsorship, do not hesitate to contact us at this email: email@example.com